What's the Bandwagon Roadshow?
Coming to a city near you...
BWRS is a series of Auto-lifestyle festivals that combines vintage car exhibitions with a variety of unique festival experiences across the country. The program appeals to a board range of consumers, from trendy-savvy millennials to car colleting baby boomers, through cutting-edge concerts and crowd- pleasing car competitions. Promotional roadshows, featuring vintage and custom cars, lead up to each festival with a high-profile rally through America’s highways.
Bandwagon celebrates the cultural affinity between car culture and the live music that drives us all.
This festival roadshow is a series of live music and street culture festivals featuring auto-lifestyle elements, show car competitions, and board range of national performers and regional attractions. The tour will visit up to twelve U.S markets in 2022, appealing to a wide array of automotive and entrainment enthusiasts. In addition, a promotional roadshow featuring impressive customs and classic vehicles will trek through Americas highways with a popular celebrities and artist in tow.
The information age is here, as mass connectivity and independant ability has rattled the pillars of once dominant industries such as music and print, music festivals must be Able to instinctively react to shifts in popular culture if they plan to stay relevant for years to come. The BWRS is the go lifestyle brand, if there ever were one. In a cultural sense, people can generally be defined by the music the listen to the clothes they wear, and the vehicles they choose to move around in.
The Bandwagon festivals is a celebration individual spirit, yet oddly finds harmony across a spectrum of diverse interests, to form a gathering point for like-minded folks.